Passionate Coaches


When you’re ready to IDENTIFY your STRENGTH and make your weaknesses work to your advantage, these are the folks that are going to help you do it. Our coaches are simply the best, most passionate, most talented group of fitness professionals in Atlanta. Come on by and see for yourself what intelligent training is all about.

  • Eric Wright


    Eric is a co-owner and Level 2 CrossFit certified trainer at CrossFit Identity. He specializes in helping people make the transition from recovering couch potato to fitness fanatic and CrossFit athlete. It wasn’t long after Eric discovered his passion for CrossFit in 2012 that he left his job in sales and joined Coach Brandon and Coach Victor to develop the new CFID we know today.

    Today, Eric is passionate about helping his athletes improve the quality of their lives through fitness. “I get excited to share my own fitness journey with my athletes so they can see that it is possible to change their lives for the better in a fun and positive environment. My goal is always to motivate, inspire, and help them meet goals we’ve set together.” When he’s not CrossFitting, Eric, his wife and daughters love spending time outside living a healthy and active lifestyle.


    • CrossFit Level 2
  • Brandon Wallin

    Co-Owner/Head Trainer

    Brandon is a co-owner and Level 1 CrossFit certified trainer at CrossFit Identity. Brandon is responsible for writing most of CFID’s programming and specializes in movement technique and lifting patterns. “My family and friends think I’m crazy because I’m always on my phone watching CrossFit videos,” says Brandon. “But there are few things I enjoy more than when one of our members grasps a challenging concept and gets that ‘I got it!’ moment.”

    Prior to joining the CrossFit Identity team, Brandon ran the CrossFit programming for over 70 athletes for another box in Decatur. “I really have a passion for bringing a fun and exciting vibe into our training sessions – but that’s not as difficult as it sounds. Our awesome members make my job really easy.”


    • CrossFit Level 1
    • CrossFit Olympic Weightlifting
  • Breona Evans


    Breona is a Level 1 CrossFit certified coach at CrossFit Identity. She is a two-time Regionals athlete, finishing 7th in the Atlantic Region in 2016.  Her infectious smile and positive attitude are hard to miss and you’ll often hear her reminding those around her to “just have fun!”.

    “When I’m not training, I’m either thinking about my next workout, figuring out the optimal way to recover or finding new ways to improve myself and my athletes the next time I’m in the box,” Breona says.

    Prior to joining the Identity team, Breona was a competitive cheerleader at Georgia State University where she got her accounting degree – so unlike most of us, she doesn’t have a problem counting weights. Today she’s passionate about helping her members reach their full potential, even if it’s just a tiny bit every day.


    • CrossFit Level 1
  • Blaine Strickland


    Updated bio coming soon!


    • CrossFit Level 1
  • Alex Maxwell


    Alex is a graduate of Auburn University and has been coaching CrossFit for 3 years.

    In addition to coaching, Alex is taking post graduate classes at Georgia State University in order to pursue a career in Physical Therapy.


    • CrossFit Level 1
    • CrossFit Mobility
    • CrossFit Weightlifting
  • Rachel Rieder


    Rachel is a Level 1 CrossFit certified trainer at CrossFit Identity. She has been doing Crossfit since 2011, when she decided to use it as a compliment for high school tennis. She fell in love with CrossFit and weightlifting and has been participating and coaching ever since.  Rachel especially enjoys coaching the Olympic lifts because of the intricate technique that goes into completing the perfect lift.

    In addition to coaching, Rachel attends the Georgia Institute of Technology and plans to graduate in May 2017 with a degree in Industrial Engineering. She plans to continue to coaching, participating in competitions and being an active member of the CrossFit community even after she begins her career in engineering.


    • Crossfit Level 1


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